Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
Current Sociology
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Skov, L.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

The Role of Trade Fairs in the Global Fashion Business

Lise Skov

Copenhagen Business School

This article analyses the role played by trade fairs in fashion production today. It uses Goffman's concept of frames to analyse the way in which trade fairs constitute a kind of ‘neutral ground’ onto which exhibitors inscribe their relative position vis-a-vis other exhibitors. The article includes both a macro-analysis of the changing function of fairs as buyer–supplier relations have become routinized throughout the year, and a micro-analysis that zooms in on different encounters that take place during fairs. These include encounters for trade, networks and knowledge. The term ‘intermediary fairs’ is introduced to capture the recent development from export fairs, designed to represent regionally based industries, to a highly globalized condition. As the regional base of industries is eroding, fairs increasingly redefine themselves as global sourcing hubs with a number of added functions and services.

Key Words: fashion business • fashion week • frame analysis • market • season • trade fair

Current Sociology, Vol. 54, No. 5, 764-783 (2006)
DOI: 10.1177/0011392106066815
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?