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The Impact of Corporate Culture on Company Performance

The initial hypothesis is that different types of organization - defined in terms of a combination of the variables financial success, cultural strength, flexibility and adaptability to the environment - respond to different performance profiles. An analysis of the replies provided by respondents from a sample of life and health insurance companies confirms our hypothesis, particularly for the two extreme types. Their respective performance profiles, measured in terms of the attainment of 15 values (goals), are likewise found at opposite extremes of the scale. Subjective indicators prevail in the study, since both effectiveness and corporate culture are treated from the standpoint of corporate image, as perceived within the organization and by the industry as a whole.

Key Words: corporate culture • life and health insurance companies • performance profiles

Current Sociology, Vol. 52, No. 6, 1021-1038 (2004)
DOI: 10.1177/0011392104046620


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